The Technology Integration Partner Program is designed for vendors providing commercial solutions that complement Axis products. Drive specific revenue and operational results for line-of-business (LOB) leaders, with programs designed to help you build and deliver outcomes that matter to customer’s bottom line. Build a services practice by combining your value-added services with AWS solutions to create high-value offerings for your customers.
It can also establish processes that track this influence so that your organization can recognize the full impact of tech partnerships on revenue. Aircall attracted over 20 new product integrations in a single quarter alone by marketing the functionality of their API toward business decision makers and developers. But there are other ways to use your technology partnership program to attract more integrations.
Our open development platform lets you integrate with API-driven security solutions to build and deliver comprehensive cybersecurity offerings. Learn more about the technology partner program benefits and https://corporatenex.com/evolving-sales-marketing-trends.html requirements in the program guide. Stay ahead of tomorrow’s threats by using the latest breakthroughs in artificial intelligence, machine learning, analytics, and more to enable proactive security.
- For example, SAS and Zuora have partners train on their product, and other companies require partners to sponsor their marketing events.
- Engage with NextWave for Technology Partners to make the most of your products and ideas with the industry’s most comprehensive network and cloud security platform.
- The partnership is essential for us, a VMS maker, to achieve the growth of our business.
- Monitor how customers use your integration, listen to suggestions, and regularly update your app.
- More than 1,600 companies around the world have joined the Technology Partner Program to grow their business by distributing their apps to HubSpot’s 299,000+ (and growing) customer base.
- The Technology Integration Partner Program is designed for vendors providing commercial solutions that complement Axis products.
Technical enablement
These paid services can also be made optional so only partners who are interested pay. These services are generally aimed at improving the success of the partnership. Integrations increase the functionality of your product and eliminate the time-consuming process of moving data between systems for customers. Once a product integration is built, it can have as many users as you need.
- Paying for marketplace ads, sharing the integration through your existing marketing channels and asking customers to leave reviews all help to get increased visibility and leads from large marketplaces.
- Join one of the largest and fastest-growing partner ecosystems in the industry.
- Kelly previously ran marketing at Pandium, an integration platform designed to power SaaS ecosystems.
- The more value you create for customers, the more we invest in your success.
Learn how to join the program Learn how to get started Create your app Create your app
Technology partners are other software companies that your product is built to integrate with, or who build integrations for your product themselves — which is why they’re often referred https://safseo.com/partners-look-to-td-synnexs-incoming-ceo-for-ai-leadership.html to as integration partners. By submitting this form, I understand my personal data will be processed in accordance with Palo Alto Networks Privacy Statement and Terms of Use. Enable comprehensive network security, advanced security operations, modern identity security and intelligent security in the cloud—and across the complete lifecycle.
Create your marketplace listing
- For example, Mixpanel and Xero both compensate for referrals from their technology partners.
- Enable comprehensive network security, advanced security operations, modern identity security and intelligent security in the cloud—and across the complete lifecycle.
- “HubSpot’s app directory was younger when we entered it,” he explains.
- Running your own marketplace can also become a major source of revenue itself.
- There are just a few simple steps between you and the Technology Partner Program — understanding customer pain points, building an app, and listing it in the HubSpot Marketplace.
- Get partnerships guides, case studies and proven strategies from leaders in driving revenue with partnerships.
A good technology partner program will ensure the integrations your prospects need and want get built and maintained. Creating marketing materials and campaigns that partners can easily access makes it easy for partners to promote the partnership. These partner investments will extend the capabilities of your product, marketing and sales teams. For example, SAS and Zuora have partners train on their product, and other companies require partners to sponsor their marketing events. And if it is well designed, it will make your customers’ workflow more efficient and effective.
For example, Mixpanel and Xero both compensate for referrals from their technology partners. If you have an existing referral program, technology partners can easily be rolled into it. Since your technology partners usually have a similar audience to you and are well-versed in your product, they can make great referral partners.
